Islamabad, Pakistan – August 6, 2024 – The World Economic Forum (WEF) has completed its Global Executive Opinion Survey for the year 2024-25. This year’s survey included senior executives, professionals, the business community, and policymakers. A selection of large, medium, and small enterprises were reached out to express their opinion on the country’s public and private sector progress over the past 12 months.
The findings from this survey will contribute to several critical WEF reports, including the Global Growth Report, Global Risk Report, Global Competitiveness Index, Global Information Technology Index, Global Gender Gap Report, and the Travel and Tourism Development Index for 2025. Additionally, Transparency International also utilizes the survey results to calculate the Corruption Perception Index (CPI), impacting Pakistan’s global corruption rankings.
The survey, conducted by WEF’s country partner institute Mishal Pakistan, drew on a national database of professionals, with participants representing diverse sectors: 58% from services, 22% from agriculture, 11% from manufacturing, and the remainder from the non-manufacturing and the mining sectors.
Initiated in the first quarter of 2024, the first seven months of the year are always crucial for the opinion survey, capturing the insights of C-suite executives on their business experiences, policy reforms, business dynamism, corruption levels, and other governance-related issues, challenges, and opportunities.
The EOS results reflect the government’s efforts to attract investments and position Pakistan as a preferred destination for investment. They also highlight the quality of policy-making and infrastructure development over the past year. These outcomes will be compared with over 145 countries globally to measure Pakistan’s rankings on more than 200 indices.
The Executive Opinion Survey also measures Pakistan’s short-term (2 years) and long-term (10 years) Risk Perceptions as well. These results are included as part of the annual Global Risk Report, and the Markets of Tomorrow Report.
The WEF reports serve as global benchmarks to assess a country’s attractiveness and potential for economic engagement, providing invaluable insights for international stakeholders.
